My latest directing project, a gambling harms awareness advert, has reached over 2.4 million online impressions. This campaign, commissioned by Gambling With Lives and the Greater Manchester Combined Authority, provided an opportunity to tackle a complex subject through powerful directing.
The advert sheds light on the widespread, often hidden effects of gambling on individuals and communities across the UK. By using interconnected narratives influenced by research into real-world case studies, I directed a suite of films that effectively highlight the truth of gambling harms.
The campaign’s reach and engagement reflect the UK public’s strong interest in social issues when presented in an accessible and authentic way. With millions of impressions across social platforms, the advert stands as a testament to how impactful filmmaking, created with purpose, can resonate on a large scale.